Anatomy of a Window

It all starts with the window.  Literally.  Your window is the first opportunity you have to make an impression on passersby.  I'm always amazed at retailers who don't give one thought to their window display or don't even have a window display.  If done well, it should make people stop, look, (hopefully) smile, and then head for the door.

I try to change my window every month.  As for the design, sometimes it's inspired by a color, new products, or the season/holiday.  Often, it's a combination of two or more of the above.  This year we seem to have an abundance of polka dots.....on scarves, bowls, mugs, and socks.....and I knew at some point they would find their way to the window. 

This window had to have an Autumn theme and I decided to play off our branch and make it look as though dots....rather than leaves....were falling.  How can you have a Fall window without pumpkins?  So the natural way to incorporate them was to dot them too. 

A 1" hole punch created all the dots.  The dot garland that hangs from the branch was created using taupe string and a combination of card stock dots and dots made with sticky back paper (Avery full sheet label paper).  The sticky back dots were applied to the pumpkins and smoothed down with a fingernail.  From there, it was just a matter of determining what color scarves and socks would take center stage.

I never want the window to be empty or in a state of flux very long, so all the logistics are worked out before the previous window is dismantled.  Having staged everything upfront, windows usually go up in less than thirty minutes.  This one garnered a "thumbs up" while it was in progress and another compliment about the polka dot pumpkins shortly after it was finished.  So, for the month of October, you may see leaves falling out your window, but we have dots falling inside ours.